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He refined his knowledge of tea as an owner of European teahouses. She is an artist whose hand-painted images grace Numi’s packaging. Many are inspired by his photographs. They launched Numi Organic Tea in the fall of 1999 in Oakland, California after observing that competing brands differed little from one another in quality, innovation, and variety. Numi introduced organic herbs such as Rooibos and Honeybush in the U.S. market, full-leaf teas in teabags, and all-natural,...