Using Quality not Charity to Build a Fair Marketplace
Our business model is built on a concept of justice not charity, it's right there in our motto "Not just a cup, but a just cup" we say. But is that what the broad Fair Trade conversation is about? The majority of our coffees are Fair Trade certified, but our conversation about it as a model for change often highlights poverty and barriers to access of basic needs and resources - like clean water, mosquito...

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