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When my brother Ahmed and I decided to start Numi Organic Tea in the summer of 1998, it was a given that I would do the art on the packaging and he would do the tea blends. He had owned and operated tea houses in Prague and knew a lot about tea. I have been drawing since my childhood and was steeped in the Arts. We both have been creative all our lives and it...

Starting NUMI was a major decision beyond just starting a business; it was about lifestyle, place of living, the way the mind works, and many more intricacies that weren't even clear to me at that time.  My sister and I had the idea in late 1998 on a trip our family took to the Grand Canyon, but I was still living on my farm in Europe and couldn't even imagine living in the US and...

How I fell into tea? Many people ask me how I got into tea. Actually, the question is not so much how did I get into tea but rather how I got into tea after getting into art after getting into engineering. I grew up in Cleveland, Ohio after my family immigrated from Baghdad, Iraq when I was five. My father was a doctor who worked around the clock raising his children, putting them through...

He refined his knowledge of tea as an owner of European teahouses. She is an artist whose hand-painted images grace Numi’s packaging. Many are inspired by his photographs. They launched Numi Organic Tea in the fall of 1999 in Oakland, California after observing that competing brands differed little from one another in quality, innovation, and variety. Numi introduced organic herbs such as Rooibos and Honeybush in the U.S. market, full-leaf teas in teabags, and all-natural,...