Companiesandme

Do you believe in magic? We do, so much so that when we launched a new initiative and decided to create a video about it  - a very short piece in which the pictures would speak at least as loudly as the words - we went with a concept that at first seemed somewhat odd. It involved a magic trick of sorts, and one that was truly unique.

As anyone who's made a video knows, such things usually take longer to produce than originally imagined. No difference here. Setting up shoots and getting on the schedule with folks such as Nell Newman and Anthony McDaniel of Lieff Cabraser Heimann & Bernstein took some doing - but it was worth every extra second. And it's worth writing about here and elsewhere because it represents such an easy equation, such an easy way to give something back without having to give anything up.

Take a minute (or, literally, a minute and 14 seconds) to watch this fun video and see a girl's face ignite with delight as she witnesses our recycled paper turning into, well - we won't ruin the surprise. Just know that if you live anywhere in California or in the cities of Portland or Seattle, the magic can come to life for your business too.